The purpose of this article is to discuss credit card transaction processing cost as a criterion to be considered during payment gateway selection.
If this is the first time you are reading our “Selecting a Payment Gateway” mini-series, please, start with the Introduction to improve your understanding of this post.
Although processing cost is not the only factor to consider while selecting a processor, it is nevertheless, extremely important. Understanding the processing cost anatomy is not easy. For more information on credit card processing costs, fees and rates, refer to this article.
Processing cost components and transaction pricing strategies
To put it shortly, processing cost consists of base costs (which include interchange fees and assessments) and markups. Within card processing cost it is mostly markup that is negotiable. The three pricing strategies predominant in the industry include: “cost plus” (also called “interchange plus” or “pass through”), tiered (or bundled) pricing and blended rate. Every other pricing strategy, after closer consideration, usually turns out to be a variation of these three.
Blended rate pricing
Blended rate pricing strategy is the easiest to understand; it does not take the differences in card types and transaction costs into account at all. Under blended rate pricing, the processing fee is usually established as an average processing cost plus some fixed markup. In other words, regardless of the card type, the same price is charged for every transaction.
So if a business has a good variety of cards it is constantly dealing with, under blended rate pricing these differences don’t matter much. But if a merchant knows that some card types are predominant in the transactions processed (for instance, the business is dealing mostly with debit cards), then this merchant is going to consistently overpay.
Tiered pricing, in essence, is an extension of blended rate pricing model, where transactions are assigned to different tiers. These “tiers” or “levels” are defined by ISOs/processors based on transaction qualifications, card types or other factors. The problem with tiered pricing is that the processor’s scheme of transaction qualification may be really difficult to understand. And without understanding it, a merchant would often be unable to predict the cost of a transaction before it settles. At the same time, even with multiple tiers, some averaging of cost still occurs (similarly to blended rate model) and, consequently, there remains a risk of systematic overpayment by a merchant.
Cost (interchange) plus is the most transparent of credit card processing pricing models, because the processor’s markups do not depend on base interchange. All markups are charged as a fixed rate fee on top of true cost, which comes from an association (Visa, MasterCard, etc) for every transaction.
Naturally, any merchant will look for a processor offering the most cost-efficient pricing model. While considering the processing cost, it’s important to remember that different transactions cost differently. In general, some transactions (as a group) will cost cheaper to process than others. For example, debit cards would cost considerably less to process than reward cards (or credit cards with cash-back option), and swiped credit cards would qualify for a lower rate than keyed cards. A merchant would want the processing fees to be structured based on true cost. Actually, a merchant would wish the final cost to be as close to the true processing cost as possible, with the above-mentioned differences in transaction costs (interchange qualifications) taken into account.
Beside the price that the merchant gets quoted, the merchant also needs to think about the types of cards it processes (debit or reward, keyed or swiped, etc) and fee structure that is offered. Any merchant would definitely want to go with someone whose pricing model reflects the differences in card types.
In general, the advice to a merchant who wants to get a transparent and flexible model reflecting card type differences is: go for “interchange plus” pricing. The recommendation is especially relevant for those who are more on the debit cards side.
Traditional types of resellers (such as ISOs) are generally interested in flexible and affordable pricing structure. Software companies acting as resellers might also be interested in the ability of the processor\payment gateway to combine software fees and processing fees.
In general, a reseller should prefer to partner with the processor\payment gateway offering “cost plus” pricing model, as it makes it easier to price and resell, and seems to be more appealing in today’s market.
Those resellers interested in charging their service fees as part of the processing costs should consider processors\payment gateways capable of accommodating this.
Our next installment will be dedicated to ease of integration with different credit card processors\payment gateways.